MBA Marketing Syllabus, Subjects 2025 (Semester, Year Wise)
The MBA in marketing is ideal for those who want to specialise in digital promotions, market analytics, and branding. The MBA marketing Syllabus help students develop decision-making and problem-solving skills.
With a well-structured MBA marketing syllabus, students gain practical and theoretical knowledge to succeed in competitive markets. The MBA course syllabus ensures industry relevance and career growth. The MBA marketing subjects include business communication, market research, and integrated marketing communication.
The MBA marketing syllabus follows a semester-wise and year-wise format, covering essential topics in four semesters. Each semester of the MBA course syllabus builds a strong foundation in marketing management, strategic planning, and leadership. In this blog, we will learn about the MBA Marketing Syllabus, Subjects 2025 (Semester, Year Wise).
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About MBA Marketing
An MBA in Marketing is a two-year course that teaches marketing strategies, consumer behaviour, and branding. It helps students improve their analytical, creative, and strategic thinking skills. This program prepares them for competitive business environments.
The MBA Marketing Syllabus covers various subjects, including digital marketing, sales management, market research, and product pricing. The curriculum provides in-depth knowledge of traditional and modern marketing techniques. Students learn how to analyse market trends, develop promotional campaigns, and create effective branding strategies.
The MBA Marketing Subjects include business communication, strategic management, and integrated marketing communication. The course structure ensures a strong foundation in marketing principles while incorporating industry-relevant case studies and live projects.
An MBA in Marketing opens doors to careers in advertising, sales, brand management, and digital marketing. The MBA Marketing Syllabus provides the skills needed for leadership roles in various industries.
MBA Marketing Course Details
An UGC-DEB approved MBA in Marketing focuses on market research, sales strategies, and brand management. It helps students develop leadership, communication, and analytical skills, preparing them for the industry.
The MBA Marketing Syllabus includes subjects such as digital marketing, consumer behaviour, and product management. Students learn about advertising, pricing strategies, and strategic marketing. The below table consists of MBA Marketing Course Details that you should know before applying:
| Feature | Details |
|---|---|
| Program Type | Postgraduate Degree |
| Specialisation | Marketing |
| Key Subjects | Marketing Management, Consumer Behavior, Digital Marketing, Sales & Distribution, Market Research |
| Duration | 2 years |
| Eligibility | Bachelor's degree (minimum 50% marks) |
| Entrance Exams | CAT, MAT, XAT, GMAT, NMAT |
| Top Colleges | IIMs, XLRI, IGNOU, IMT and others |
| Job Roles | Marketing Manager, Brand Manager, Sales Director, Digital Marketing Analyst |
| Average Salary | Rs.8-24 LPA (varies by experience and company) |
| Skills Developed | Strategic Thinking, Leadership, Communication, Data Analysis, Branding |
| Internships | Mandatory in most universities, offering hands-on industry exposure |
| Career Scope | High demand in FMCG, E-commerce, Consulting, IT, and Media industries |
| Future Prospects | Opportunity to advance to roles like Chief Marketing Officer (CMO) and VP of Marketing |